Posterous theme by Cory Watilo

Mark Zuckerberg & Facebook on 60 Minutes

 

The 26 year old CEO granted 60 Minutes access for the second time in three years mainly for one reason. Facebook is refreshing its look and this was an easy strategy to help promote the change.

With 500 million people using his product, it is hard for any news outlet to turn down a request to interview a 26 year old CEO reported by news outlets to be worth almost 7 billion dollars.

I watched the show last night and was amazed how he has been coached to answer tough media questions. He looked like he has been programmed well. There is no question that a media coach has helped transform him in front of the camera.

 

Kimmel Promotes National "Unfriend Day" On Facebook

Late night talk show host Jimm Kimmel announced on his show last night that he is promoting National Unfriend Day (NUD) on Facebook later this month.

In his monologue last night, Kimmel declared November 17 as the day he encourages everyone to go through their list of friends and purge the people who are really not friends.

Kimmel even had Lisa Kudrow from Friends fame do a spot as a sort of Public Service Announcement. "Your friends on Facebook are not your real friends.  Dump your fake friends before they ruin your day, week month or even your year.  I know friends.  I used to be one."

How to Build 15 Story Hotel in a few Days

I am always searching for good content to share.  This time lapse photography from Asia shows how this builder used people and technology to build a 15 story Ark Hotel which was marked in hours and not weeks or months.  

They put ABC's show Extreme Home Makeover to Shame. 

Here are some of the unique building features used during construction

* NO stationary construction crane used

* The use of prefabricated columns

* Non metallic insulated window frames

* Components are loaded on trucks and brought to the site.

The video even brags that there was not one injury during construction.


What New Media Users Look For

I see it happen, time and time again.
A company or organization decided to take the plunge with Facebook and Twitter.
Names are reserved. There's lots of Enthusiasm. Once the site is up and running however,
the excitement eventually wears off.

The real question is what's next. Okay, so so you have a following, what do you do with the people
who are now interested in your product or brand.

Look at the chart below and you can see what types of things people are interested in.

* Promotions

* Problem solving capabilities


* Content (fun or educational)

121533

Interesting YouTube Video - A Life on Facebook

The story of a man told through the facebook's interface.

French director Maxime Luere produced this two minute and 52 second video titled "A Life on Facebook." To show you how good content goes viral quickly, just consider this. The video was published on November 9, 2010 and it already has more than 1.7 million page views.
It will only grow in popularity in the coming days as people blog about it like this and link to it via Facebook

Laguna Beach Getaway: Real Example of How to Create & Promote Your Product

This video was produced at the request of no one. It was created and posted to show possible new clients as well as a former client, the Laguna Beach Visitors and Conference Bureau, how to create new stories for the net.
Why?
Content. In today's marketplace, there is every reason to control your own message. If you have invested in building a community that cares about your product, say via Facebook or Twitter, this makes the messaging easy.
If you have not, it is certainly part of a plan to attract people who may stumble on to your product. For example, folks looking for a weekend getaway and doing a search for interesting places.
The cost is to hire someone like us at Coast 2 Coast Experts to produce, edit, post and tag the video but you are not paying for placement.
Questions? Be in touch.

All of this video used here was shot over a two day period.

Friday Morning Facebook Posts with Images Work Best

Facebook posts with images posted on a Friday morning offer marketers maximum effectiveness, according to a new white paper from social media management company Vitrue.

Image Attachments More Effective than Video, Text
Comparing posts with image attachments to those with video and text attachments, “The Anatomy of a Facebook Post” found that image posts received 22% more engagement than video posts and 54% more engagement than text posts. Video posts received 27% more engagement than text posts.

vitrue-image-sept-2010.JPG

While image and video being more engaging than text in Facebook posts is fairly intuitive, Vitrue analysts found image beating video in terms of effectiveness somewhat surprising. To explain this discrepancy, they cited image being easier and less time-consuming than video for the consumer to view and manipulate, as well as the difficulty of creating a high-quality video and problems many mobile Facebook users have viewing video.

TGIF
While most salaried professionals are happy to see Friday arrive, Facebook marketers should be even happier than most. Friday is the best day of the week to launch a Facebook marketing post.

vitrue-day-of-week-sept-2010.JPG

Friday Facebook posts produce 64% more shares, likes and comments than posts made on Sunday, the day of the week with the lowest engagement. Friday posts are also 13% more engaging than Saturday posts, 7% more engaging than Monday posts and 3% more engaging than Tuesday and Thursday posts.

High Noon Marks Drop in Post Effectiveness
Dividing the day into 12-hour time blocks, posts made in the morning (the first 12 hours of the day) get 65% more engagement than posts made in the afternoon, or second 12 hours of the day. Vitrue suggests this correlates with the theory that people check Facebook first thing in the morning before the day gets busy.

vitrue-time-of-day-sept-2010.JPG

Consumers Like Facebook Discounts
The prospect of receiving discounts is the number one driver for consumers to like a brand on Facebook, according to a new study from ExactTarget and CoTweet. Data from “Facebook X-Factors” shows that the highest percentage of consumers (40%) is motivated to like a brand on Facebook by discounts and promotions.

Almost the same percentage (39%) is motivated by showing support for the brand. However, two other popular reasons – getting free samples or coupons (36%) and updates on upcoming sales (30%) tie into the discount/promotion motivation. Other popular drivers include staying informed about the activities of a company (34%), getting updates on future products (33%), and fun or entertainment (29%).

Education and interaction (13%) are the least-popular reasons to like a brand by a substantial margin.

About the Data: Vitrue contracted a third party to analyze publisher posts made from May 1 to August 11, 2010 for more than 100 randomly selected streams or pages.

Sep 28-10

More data coming out for marketers on when and how to post to Facebook. My take is this. Post, test and tweak. Repeat until you have the most effective results for your audience.

I can appreciate what Vitrue is reporting.
However, this should be used as a guide and not a rule.

New Twitter Website

Today is the big day of the new Twitter.com website. Media reports from Mashable.com have said that the changes will take place as early as tonight. For regular users like you and me that were not in a beta testing group, I am sure we will see it on Wednesday or Thursday of this week at the earliest.

Until then, here is a preview

First Thing To Do With Facebook Places: Don't Let Other People Tag You

The First Thing You Should Do With Facebook Places: Don't Let Other People Tag You

The First Thing You Should Do With Facebook Places: Don't Let Other People Tag YouSo, everyone's excited about the new Facebook Places, right? The Facebook service that lets you check-in, Foursquare style, at whatever hip Sushi bar/bicycle repair shop you happen to be in. Oh, and also other people can check you in, too.

Facebook places, which rolls out this evening, allows your friends (and only your friends) to tag you when checking into a place, much as they might tag you in a picture. This is terrible! Of course, you are notified whenever anyone tags you in a check-in, and you can always delete a tag. But, still. You're probably not checking in because either 1) You don't want people to know where you are. Or 2) You spent all your money on Star Wars memorabilia and can't afford a smartphone, so you won't see that someone's tagged you until you get home anyway.

Why to do It
Here are a couple situations off the top of our head where someone else tagging you could bring social doom:

  • You are at the bar when you are supposed to be at your girlfriend's crappy art show. Your chat with your friend Jane, who checks into the bar and tags you: "At this awesome bar, just talked to [Your name here] about his Star Wars memorabilia collection!" Your girlfriend sees this on Jane's wall, walks over to the bar and dumps you on the spot.
  • You are having an affair with your wife's sister. Your wife's sister checks into her home and says "Having awesome sex with [Your name here]". Your wife sees this on her sister's wall and divorces you. (Also, a robber you're friends with steals your Star Wars memorabilia collection because he knows you're out having the affair.)

That second one is not very probable, but you get the point!

At the Facebook places launch event, an engineer equated tagging someone in a check-in with tagging someone in a picture. Not quite the same thing. Someone has to point a thing at you and take your picture. But anyone can go to the bathroom, tag you in a check-in, then a significant other/spouse/boss/stranger sees it and: Boom. Your life is ruined. A picture does not automatically tell someone exactly where you are, with whom, when, and whether you are having an awesome time, despite the fact that you should be at your girlfriend's terrible art opening.

How to do it
Here's how to make sure other people can't tag you on Places. Plus, how to adjust the two other Places privacy settings. First, click on the Account tab at the top right and click Privacy Settings. Select the little blue "customize settings" towards the bottom of the screen that appears.

The First Thing You Should Do With Facebook Places: Don't Let Other People Tag You

You'll see a list of privacy options. Under the Things Others Share category, disable "Friends can check me in to Places." Now, only you can broadcast your location.

The First Thing You Should Do With Facebook Places: Don't Let Other People Tag You

You can also choose who can see your check-ins. Click the "Places I check in" pulldown under the Things I Share category. The default is "friends only." Selecting "Customize" brings up a pop-up where you can exclude entire networks, individual people, or everyone.

The First Thing You Should Do With Facebook Places: Don't Let Other People Tag You

Finally, you may want to disable the "People Here Now" feature. "People Here Now" allows any user checked in at a location to see who else is checked in there—even if they're not friends. Make sure the box is unchecked next to "Include me in 'People Here Now' after I check in."

The First Thing You Should Do With Facebook Places: Don't Let Other People Tag You

There. Your Star Wars memorabilia collection is safe and you are ready to sneak around like the sexy Russian spy you may or may not be. Now if only there was a big button that could easily disable the whole damn thing.

Send an email to Adrian Chen, the author of this post, at adrian@gawker.com.

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Hmm, is "People Here Now" such a bad thing? Isn't the whole point of "checking in" somewhere so that your friends can see you're there? Is there any function that lets you just check in visible to friends only (is that the default if you don't check People Here Now?), or is it Everyone or no one? My head hurts. Reply


I logged into my wife's FB to change these settings, but there is no "Custom" option in the Privacy Settings page.

The last one on her list is "Recommended" and that's it. Is that normal? (I don't use FB other than to tweak her settings like this). Reply


sorry, dumb question: do you have to physically be somewhere to check in, or just say that you're there? I've never used foursquare, I have no idea. because, hell, I'll start checking in from all over the globe !!! Reply


this kinda sounds like grindr but for everyone? Reply
saralovesyou promoted this comment

Or Jane could POST to her FB saying she talked to you at the bar, and you'd get your ass in trouble later.

Then there's the people who say "I'm going to x location with x person at x time today" ... and that is any different?

And if you don't know how to use your privacy settings there's a good possibility you should not be on the internet. Reply

saralovesyou promoted this comment
Max Wasserman approved this comment

So, how is this different than someone posting a simple text update that says, "At the bar with John Doe," and then everyone just assuming John Doe was in fact at the bar? It doesn't seem any different from a liability perspective to me because it's still essentially hearsay.

Basically, unless there is a way for you to PROVE that the person was there, like maybe tagging them in a photo (ignoring photoshop), then essentially any update, text or geographical is limited to how much you believe the person making the post. I don't get why this is so heinous. Now, being able to tag people in photos is a whole 'nother story. Reply

BicycleShed approved this comment

I don't know why FB doesn't require the tagged person (for pics or places) to approve the tag before it's made public! That would make everything much simpler. Reply
hilikusopus promoted this comment
Adrian Chen approved this comment

So this is kind of like Gawker Stalker Maps for the rest of us? Wasn't it benign when Gawker did this to celebs? Reply
hilikusopus promoted this comment

This sounds like the crazy drama-queen stalker's godsend. Seriously, you could get any boyfriend/friend/sibling in trouble at any time, since you don't really have to PROVE the person you're tagging is actually with you wherever you are...
Not that I plan on using this device for evil... unless I am provoked.
Reply


Again, I mention that Gawker is just as guilty of installing an app on Gawker users' FB pages without our knowledge or consent, which has never been formally addressed on the site. Just sayin'. Reply
SeanDL promoted this comment

I'm standing right behind you. Nice dress Reply
SeanDL approved this comment

big brother is on the scene and he is us Reply
southernnycer approved this comment

orrrrr...just don't have a facebook account. Reply


First thing I did this morning was disable all this nonsense. Reply
trunicated promoted this comment

Does it have mayorships like foursquare? Are there any benefits of being a facebook "mayor" if there are? Are points and badges and shit awarded for different types of check ins?

Haven't used it yet obv, but this sounds like a dumbed down, creepier version of foursquare. I'll pass. Reply

SeanDL promoted this comment

Oh man, thank gods the dude I'm sleeping with doesn't use facebook. Reply
SeanDL promoted this comment

What's the big deal? People will probably just end up fake tagging people as jokes. I mean, whats to say you were really there at all? This is so.. amazingly boring Reply


There's one other place people may want to change their Facebook privacy settings in regards to the new Places feature. As stated on Facebook, this is the area you "Control what information is available to applications and websites when your friends use them."

On the Facebook website, go to Account -- Privacy Settings -- near the bottom left corner find "Applications and Websites" and click on Edit your settings -- find "Info accessible through your friends" and click on Edit Settings -- uncheck "Places I've visited". Reply

SeanDL promoted this comment
cletar approved this comment

This article makes it sound like the only reason to avoid being place-tagged is to avoid the consequences of your shady actions. That's kind of ridiculous. The biggest reason, to me, is to avoid broadcasting where you are at all times, which can have a ton of unintended consequences.

The world is a bad place sometimes, and telling teh interwebz that you're not at home is a good invitation to criminals to break into your home, for example. Reply

lodown is waiting for MizJenkins promoted this comment

Thanks for this article! I thought I had disabled the "Friends can check me in" last night, but I was too busy playing with my ewok village that I did it wrong. Forwarded this to my coworkers as well. Reply


Hrm... interested to see what this does to FourSquare's marketshare... Reply


Here's how to prevent others from tagging you:

1) Don't get a Facebook account

2) There is no step 2! Reply

trunicated promoted this comment

I think it's time to leave Facebook. This shit is crazy. There are so many things wrong with this, we can't possibly imagine all of the bad shit that could come of this.

Allowing other people to track your location at any time without your knowledge is just so so stupid. Reply


Or, you know, you could not lie to people as a general policy and therefore not have to worry about being fired/dumped/divorced because of being tagged on facebook. Reply
destor23 promoted this comment

This is a great article to read that allows you to customize your Facebook settings when it comes to the new Places feature.

It will certainly allow you to control who sees you in the places you visit and keep out strangers. Sharing is in. People still want their privacy.

http://gawker.com/5616329/the-first-thing-you-should-do-with-facebook-places-...

Checking In with Facebook Places

With much fanfare, Facebook yesterday launched its location based service called Places. It was reported than more than 100 media turned out for the preview and by this morning, I had seen it all over the internet.

So, I went to my iPhone and tried downloading the service which will compete with Foursquare, GoWalla and other location based systems.

Here is the message I got when I tried to activate the application.
"This feature will be available in your region soon. Thank you for your patience."

Must be a slow rollout. Until then, Enjoy their promotional video. I've attached it.